Increase App Installs with App Store Optimization (ASO)


Welcome ladies and gentlemen to the
first episode of ASKyH. My name is Mike and I’ll be your ASO specialist for the
next two minutes and however many seconds the editing team feels like
making it. How long guys? Okay. So let’s get right down to it. What is ASO? In the most
basic of form, App Store optimization is basically SEO but for apps. It has been on the
rise over the last few years. It’s done through a variety of tools, such as
keyword research, implementation, graphics and localization. It is done to help
increase organic installs and lower CPI across all marketing efforts. By doing
ASO, you’re optimizing the roads in which users will take to get to your app store
page, whether it be Facebook, Google, SEO, whatever. When doing ASO, you are
optimizing your search visibility. What this means is that you want to be ranked
for as many high-traffic relevant keywords as possible,
so that when users search terms within the category, they can find your app. Once
people find your app and land on your app page, you want to make sure that they
install that app. This is done through optimizing graphics and the marketing
message through a/b testing, aka – that’s right you guessed it – conversion optimization.
Last but not least, make sure you are localizing. This means searching for
phrases in that specific language and not just translating them. It’s not
enough to optimize your page just once though. Maintenance is key to having a
well-optimized store listing. Think of a fancy restaurant. Now think of how
frequently they update their menu. You want to apply this same idea to your
store listing. ASO is a great tool to help increase search visibility and
ultimately drive installs, but it’s not the only deciding factor. Platforms are
moving towards more quality apps. They want to see crash rates are down, user
reviews are up and developers are responding to these reviews. Well that’s
it, guys – a quick summary of ASO. If you have any questions then please feel free
to add them in the comments below and we’ll hit them up next time, or you can
check out our blog post over here and in the description. My name is Mike and
thanks for tuning in. We’ll see you next time on ASKyH.

2 comments on “Increase App Installs with App Store Optimization (ASO)”

  1. miriam schneider israel says:

    Thanks for the great ASO tips!

  2. Fx Lab says:

    please gives advanced tips of ASO

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